A group of passionate Livermore winemakers is striving to position the region as a world-class growing area for cabernet franc. Led by Steven Mirassou of Steven Kent Winery, the newly formed Livermore Valley Cab Franc Guild is promoting this varietal as the key to greater recognition for the region’s wines. A 2020 UC Davis study, commissioned by the Tri-Valley Conservancy, reinforced this vision by identifying cabernet franc and cabernet sauvignon as the most suitable grapes for the region. Mirassou emphasizes that Livermore’s unique climate—longer growing seasons and cooler temperatures than Napa—creates ideal conditions for producing high-quality cabernet franc. The movement has gained traction, with recent investments such as the Lemmons Family Vineyard and Darcie Kent Winery’s purchase of the historic Concannon Vineyard, where they plan to replant with cabernet franc and sauvignon blanc. Winemakers believe cabernet franc could be the region’s signature grape, providing a clear identity to attract wine lovers. Mirassou and consulting winemaker Meredith Sarboraria argue that focusing on one standout varietal—rather than a broad range—helps establish a strong marketing hook, much like other renowned wine regions. Unlike cabernet sauvignon, which is already synonymous with Napa, cabernet franc remains unclaimed in California, making it a unique opportunity for Livermore. Despite past misconceptions, such as the negative portrayal in the movie Sideways, winemakers champion its elegance, food-friendliness, and complex herbal character. Mirassou describes it as “the sexiest grape,” with a mysterious allure that reflects Livermore’s distinct terroir. By emphasizing cabernet franc, the guild aims to elevate the region’s reputation while still celebrating the diverse wines Livermore has to offer.

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